What they do
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Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
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| Also called: |
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Advertising Account Representative, Advertising Consultant, Advertising Representative, Advertising Sales Representative (Ad Sales Representative), Sales Representative
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Wages
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| Vermont - 2021 |
| Percentile1 | Hourly | Yearly |
| 10% |
$ 11.75 |
$24,440 |
| 25% |
$ 13.11 |
$27,260 |
| Median |
$ 17.84 |
$37,120 |
| 75% |
$ 25.76 |
$53,570 |
| 90% |
$ 30.67 |
$63,790 |
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| Average |
$ 22.20 |
$46,170 |
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| More at CareerOneStop |
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Industries of Employment
| United States - 2020 |
| Industry | Percent of total |
- Professional, scientific, and technical services
| 43% |
- Publishing industries (except Internet)
| 20% |
- Broadcasting (except Internet)
| 18% |
- Other information services
| 7% |
| 6% |
| More at BLS |
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Knowledge
| People in this career often know a lot about: |
- Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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- Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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- English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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- Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
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- Mathematics
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
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| More at O*NET |
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Skills
| People in this career often have these skills: |
- Speaking
Talking to others to convey information effectively.
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- Persuasion
Persuading others to change their minds or behavior.
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- Service Orientation
Actively looking for ways to help people.
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- Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
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- Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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| More at O*NET |
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Interests
| People in this career often prefer these work environments: |
- Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
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- Conventional
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
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- Artistic
Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
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| What are your interests? Take the O*NET Interest Profiler |
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Work Styles
| People in this career will do well at jobs that need: |
- Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
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- Initiative
Job requires a willingness to take on responsibilities and challenges.
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- Persistence
Job requires persistence in the face of obstacles.
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- Integrity
Job requires being honest and ethical.
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- Achievement/Effort
Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
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| More at O*NET |
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Other Resources
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- CareerOneStop
resource for job seekers, students, businessess and career professionals
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- O*NET Online
nation's primary source of occupational information
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| Related Occupations
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| Career Video
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Projected Employment
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| Vermont |
| 2020 employment |
268 |
| 2030 employment |
265 |
Annual percent change
(compounded) |
-0.1% |
Annual projected job openings
(due to change and separations) |
33 |
| More at Occupational Projections |
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Education and Experience:
- Typical education needed for entry
High school diploma or equivalent
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- Work experience in a related occupation
None
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- Typical on-the-job training needed to attain competency
Moderate-term on-the-job training
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| Based on BLS Education and Training Classifications |
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Job Zone
| Considerable Preparation Needed |
- Specific Vocational Preparation Range
(7.0 to < 8.0) - A typical worker will require
over 2 years up to and including 4 years
of training to achieve average performance in this occupation.
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| Based on O*Net Job Zones and SVP |
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Education Level
| How much education do most people in this career have? |
| Education level |  | Percent of
U.S. Workers |
Doctoral or professional degree
or post-MA certificate | | 0% |
Master's degree or
post-BA certificate | | 0% |
| Bachelor's degree | | 52% |
| Associate's degree | | 4% |
Certificate or some college,
no degree | | 15% |
High school diploma
or equivalent | | 30% |
| Less than high school diploma | | 0% |
| More at O*NET |
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Abilities
| People in this career often have talent in: |
- Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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- Speech Clarity
The ability to speak clearly so others can understand you.
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- Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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- Speech Recognition
The ability to identify and understand the speech of another person.
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- Written Comprehension
The ability to read and understand information and ideas presented in writing.
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| More at O*NET |
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Work Activities
| In general, what you might do: |
- Selling or Influencing Others
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
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- Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
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- Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
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- Thinking Creatively
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
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- Performing for or Working Directly with the Public
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
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| More at O*NET |
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Detailed Work Activities
| What you might do in a day: |
- Develop content for sales presentations or other materials.
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- Deliver promotional presentations to current or prospective customers.
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- Identify potential customers.
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- Develop professional relationships or networks.
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- Estimate costs or terms of sales.
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| More at O*NET |
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Tasks
| On the job, you would: |
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
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- Maintain assigned account bases while developing new accounts.
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- Provide clients with estimates of the costs of advertising products or services.
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- Locate and contact potential clients to offer advertising services.
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- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
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| More at O*NET |
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