What they do
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
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Also called: |
Account Executive, Advertising Manager (Ad Manager), Advertising Sales Manager (Ad Sales Manager), Classified Advertising Manager (Classified Ad Manager), Communications Director, Communications Manager, Creative Services Director, Marketing and Promotions Manager, Promotions Director, Promotions Manager
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Wages
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Vermont - 2023 |
Percentile1 | Hourly | Yearly |
10% |
$ 34.13 |
$70,980 |
25% |
$ 34.21 |
$71,170 |
Median |
$ 36.34 |
$75,590 |
75% |
$ 43.40 |
$90,270 |
90% |
$ 50.06 |
$104,120 |
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Average |
$ 40.43 |
$84,090 |
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More at CareerOneStop |
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Industries of Employment
United States - 2020 |
Industry | Percent of total |
- Professional, scientific, and technical services
| 55% |
- Management of companies and enterprises
| 9% |
- Publishing industries (except Internet)
| 4% |
- Broadcasting (except Internet)
| 4% |
| 3% |
More at BLS |
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Knowledge
People in this career often know a lot about: |
- Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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- English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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- Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
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- Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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- Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
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More at O*NET |
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Skills
People in this career often have these skills: |
- Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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- Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
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- Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
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- Speaking
Talking to others to convey information effectively.
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- Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
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More at O*NET |
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Interests
People in this career often prefer these work environments: |
- Enterprising
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
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- Artistic
Work involves creating original visual artwork, performances, written works, food, or music for a variety of media, or applying artistic principles to the design of various objects and materials. Artistic occupations are often associated with visual arts, applied arts and design, performing arts, music, creative writing, media, or culinary art.
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- Conventional
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
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What are your interests? Take the O*NET Interest Profiler |
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Work Styles
People in this career will do well at jobs that need: |
- Initiative
Job requires a willingness to take on responsibilities and challenges.
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- Cooperation
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
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- Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
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- Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
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- Adaptability/Flexibility
Job requires being open to change (positive or negative) and to considerable variety in the workplace.
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More at O*NET |
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Tasks
On the job, you would: |
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
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- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
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- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
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- Coordinate with the media to disseminate advertising.
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- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
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More at O*NET |
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Related Occupations
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Career Video
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Projected Employment
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Vermont |
2020 employment |
43 |
2030 employment |
50 |
Annual percent change (compounded) |
1.5% |
Annual projected job openings (due to change and separations) |
6 |
More at Occupational Projections |
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Education and Experience:
- Typical education needed for entry
Bachelor's degree
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- Work experience in a related occupation
Less than 5 years
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- Typical on-the-job training needed to attain competency
None
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Based on BLS Education and Training Classifications |
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Physical Work Activity
Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials. |
- Physical activity is Somewhat Important
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Low | | High |
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Compare Occupations at O*NET |
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Job Zone
Considerable Preparation Needed |
- Specific Vocational Preparation Range
(7.0 to < 8.0) - A typical worker will require
over 2 years up to and including 4 years
of training to achieve average performance in this occupation.
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Based on O*Net Job Zones and SVP |
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Education Level
How much education do most people in this career have? |
Education level | | Percent of U.S. Workers |
Doctoral or professional degree or post-MA certificate | | 0% |
Master's degree or post-BA certificate | | 8% |
Bachelor's degree | | 60% |
Associate's degree | | 8% |
Certificate or some college, no degree | | 8% |
High school diploma or equivalent | | 10% |
Less than high school diploma | | 6% |
More at O*NET |
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Abilities
People in this career often have talent in: |
- Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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- Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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- Speech Clarity
The ability to speak clearly so others can understand you.
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- Written Comprehension
The ability to read and understand information and ideas presented in writing.
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- Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
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More at O*NET |
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Work Activities
In general, what you might do: |
- Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
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- Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
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- Getting Information
Observing, receiving, and otherwise obtaining information from all relevant sources.
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- Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
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- Organizing, Planning, and Prioritizing Work
Developing specific goals and plans to prioritize, organize, and accomplish your work.
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More at O*NET |
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Detailed Work Activities
What you might do in a day: |
- Develop promotional materials.
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- Examine marketing materials to ensure compliance with policies or regulations.
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- Confer with organizational members to accomplish work activities.
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- Evaluate employee performance.
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More at O*NET |
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Other Resources
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- CareerOneStop
resource for job seekers, students, businessess and career professionals
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- O*NET Online
nation's primary source of occupational information
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