What they do
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Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
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| Also called: |
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Account Supervisor, Brand Manager, Business Development Director, Business Development Manager, Commercial Lines Manager, Market Development Executive, Marketing Coordinator, Marketing Director, Marketing Manager, Product Manager
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Wages
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| Southern Vermont Balance of State - 2023 |
| Percentile1 | Hourly | Yearly |
| 10% |
$ 34.12 |
$70,970 |
| 25% |
$ 48.78 |
$101,470 |
| Median |
$ 60.71 |
$126,270 |
| 75% |
$ 80.43 |
$167,300 |
| 90% |
$115.00+ |
$239,200+ |
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| Average |
$ 67.76 |
$140,940 |
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| More at CareerOneStop |
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Industries of Employment
| United States - 2020 |
| Industry | Percent of total |
- Professional, scientific, and technical services
| 23% |
- Management of companies and enterprises
| 13% |
| 6% |
- Merchant wholesalers, durable goods
| 5% |
- Insurance carriers and related activities
| 4% |
| More at BLS |
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Knowledge
| People in this career often know a lot about: |
- Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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- English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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- Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
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- Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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- Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
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Skills
| People in this career often have these skills: |
- Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
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- Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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- Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
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- Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
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- Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
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Interests
| People in this career often prefer these work environments: |
- Enterprising
Work involves managing, negotiating, marketing, or selling, typically in a business setting, or leading or advising people in political and legal situations. Enterprising occupations are often associated with business initiatives, sales, marketing/advertising, finance, management/administration, professional advising, public speaking, politics, or law.
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- Conventional
Work involves following procedures and regulations to organize information or data, typically in a business setting. Conventional occupations are often associated with office work, accounting, mathematics/statistics, information technology, finance, or human resources.
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Work Styles
| People in this career will do well at jobs that need: |
- Initiative
Job requires a willingness to take on responsibilities and challenges.
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- Leadership
Job requires a willingness to lead, take charge, and offer opinions and direction.
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- Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
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- Achievement/Effort
Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
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- Attention to Detail
Job requires being careful about detail and thorough in completing work tasks.
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| More at O*NET |
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Tasks
| On the job, you would: |
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
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- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
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- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
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- Develop pricing strategies, balancing firm objectives and customer satisfaction.
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- Compile lists describing product or service offerings.
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| More at O*NET |
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| Related Occupations
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| Career Video
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Projected Employment
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| Vermont |
| 2020 employment |
701 |
| 2030 employment |
788 |
Annual percent change
(compounded) |
1.2% |
Annual projected job openings
(due to change and separations) |
71 |
| More at Occupational Projections |
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Education and Experience:
- Typical education needed for entry
Bachelor's degree
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- Work experience in a related occupation
5 years or more
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- Typical on-the-job training needed to attain competency
None
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| Based on BLS Education and Training Classifications |
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Physical Work Activity
Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling materials.
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- Physical activity is Somewhat Important
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| Low |  | High |
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Job Zone
| Considerable Preparation Needed |
- Specific Vocational Preparation Range
(7.0 to < 8.0) - A typical worker will require
over 2 years up to and including 4 years
of training to achieve average performance in this occupation.
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| Based on O*Net Job Zones and SVP |
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Education Level
| How much education do most people in this career have? |
| Education level |  | Percent of
U.S. Workers |
Doctoral or professional degree
or post-MA certificate | | 11% |
Master's degree or
post-BA certificate | | 24% |
| Bachelor's degree | | 56% |
| Associate's degree | | 3% |
Certificate or some college,
no degree | | 3% |
High school diploma
or equivalent | | 4% |
| Less than high school diploma | | 0% |
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Abilities
| People in this career often have talent in: |
- Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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- Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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- Written Comprehension
The ability to read and understand information and ideas presented in writing.
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- Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
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- Written Expression
The ability to communicate information and ideas in writing so others will understand.
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| More at O*NET |
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Work Activities
| In general, what you might do: |
- Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
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- Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
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- Working with Computers
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
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- Organizing, Planning, and Prioritizing Work
Developing specific goals and plans to prioritize, organize, and accomplish your work.
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- Making Decisions and Solving Problems
Analyzing information and evaluating results to choose the best solution and solve problems.
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| More at O*NET |
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Detailed Work Activities
| What you might do in a day: |
- Develop marketing plans or strategies.
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- Evaluate program effectiveness.
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- Direct sales, marketing, or customer service activities.
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- Analyze data to inform operational decisions or activities.
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- Estimate cost or material requirements.
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| More at O*NET |
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Other Resources
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- CareerOneStop
resource for job seekers, students, businessess and career professionals
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- O*NET Online
nation's primary source of occupational information
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