What they do
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
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Also called: |
Brand Ambassador, Demo Specialist (Demonstration Specialist), Demonstrator, Event Specialist, Field Merchandiser, Food Demonstrator, In Store Demonstrator, Merchandiser, Product Ambassador, Product Demonstrator
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Wages
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Vermont - 2021 |
Percentile1 | Hourly | Yearly |
10% |
$ 14.41 |
$29,970 |
25% |
$ 17.59 |
$36,590 |
Median |
$ 17.59 |
$36,590 |
75% |
$ 18.64 |
$38,760 |
90% |
$ 22.93 |
$47,690 |
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Average |
$ 18.13 |
$37,720 |
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More at CareerOneStop |
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Industries of Employment
United States - 2020 |
Industry | Percent of total |
- Professional, scientific, and technical services
| 30% |
- Beverage and tobacco product manufacturing
| 15% |
- Administrative and support services
| 11% |
| 9% |
| 7% |
More at BLS |
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Knowledge
People in this career often know a lot about: |
- Customer and Personal Service
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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- English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
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- Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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- Food Production
Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
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- Public Safety and Security
Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
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More at O*NET |
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Skills
People in this career often have these skills: |
- Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
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- Speaking
Talking to others to convey information effectively.
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- Persuasion
Persuading others to change their minds or behavior.
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- Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
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- Service Orientation
Actively looking for ways to help people.
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More at O*NET |
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Interests
People in this career often prefer these work environments: |
- Enterprising
Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
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- Conventional
Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
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- Realistic
Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
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What are your interests? Take the O*NET Interest Profiler |
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Work Styles
People in this career will do well at jobs that need: |
- Dependability
Job requires being reliable, responsible, and dependable, and fulfilling obligations.
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- Integrity
Job requires being honest and ethical.
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- Cooperation
Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
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- Social Orientation
Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
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- Concern for Others
Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
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More at O*NET |
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Other Resources
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- CareerOneStop
resource for job seekers, students, businessess and career professionals
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- O*NET Online
nation's primary source of occupational information
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Related Occupations
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Career Video
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Projected Employment
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Vermont |
2020 employment |
99 |
2030 employment |
135 |
Annual percent change (compounded) |
3.2% |
Annual projected job openings (due to change and separations) |
25 |
More at Occupational Projections |
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Education and Experience:
- Typical education needed for entry
No formal educational credential
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- Work experience in a related occupation
None
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- Typical on-the-job training needed to attain competency
Short-term on-the-job training
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Based on BLS Education and Training Classifications |
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Job Zone
Some Preparation Needed |
- Specific Vocational Preparation Range
(4.0 to < 6.0) - A typical worker will require
over 3 months up to and including 1 year
of training to achieve average performance in this occupation.
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Based on O*Net Job Zones and SVP |
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Education Level
How much education do most people in this career have? |
Education level |  | Percent of U.S. Workers |
Doctoral or professional degree or post-MA certificate |  | 0% |
Master's degree or post-BA certificate |  | 1% |
Bachelor's degree |  | 0% |
Associate's degree |  | 0% |
Certificate or some college, no degree |  | 0% |
High school diploma or equivalent |  | 64% |
Less than high school diploma |  | 35% |
More at O*NET |
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Abilities
People in this career often have talent in: |
- Oral Comprehension
The ability to listen to and understand information and ideas presented through spoken words and sentences.
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- Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
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- Speech Clarity
The ability to speak clearly so others can understand you.
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- Speech Recognition
The ability to identify and understand the speech of another person.
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- Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
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More at O*NET |
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Work Activities
In general, what you might do: |
- Performing for or Working Directly with the Public
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
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- Selling or Influencing Others
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
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- Establishing and Maintaining Interpersonal Relationships
Developing constructive and cooperative working relationships with others, and maintaining them over time.
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- Communicating with People Outside the Organization
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
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- Communicating with Supervisors, Peers, or Subordinates
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
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More at O*NET |
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Detailed Work Activities
What you might do in a day: |
- Distribute promotional literature or samples to customers.
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- Maintain records of sales or other business transactions.
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- Sell products or services.
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- Demonstrate products to consumers.
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More at O*NET |
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Tasks
On the job, you would: |
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
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- Sell products being promoted and keep records of sales.
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- Keep areas neat while working and return items to correct locations following demonstrations.
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- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
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- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
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More at O*NET |
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